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Audio at the point of need.

WOM.fm connects multilingual, low-bandwidth audio to the places and materials people already use. Developed by Audiopedia Foundation, it helps NGOs, development programmes and public institutions deliver essential information, guide people towards action and measure engagement.

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Where WOM.fm fits

Practical audio communication for health, field guidance, financial inclusion and community engagement.

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Health & SBCC

Make trusted health information accessible in local languages through clinics, outreach materials and community campaigns.

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Manuals & Field Guidance

Turn complex instructions into simple, spoken steps with supporting visuals for training, safety and everyday use.

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Digital Financial Literacy

Digital Financial Literacy

Help people understand mobile money, financial services and consumer protection through accessible audio guidance.

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Citizen & Community Feedback

Citizen & Community Feedback

Give people a simple way to respond to public services, community activities and local initiatives.

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One platform. Multiple ways to connect.

WOM.fm brings together accessible audio, practical guidance and simple feedback in one flexible platform. Each experience can be adapted to your programme, languages and communication needs.

Guide

Share essential information through audio and step-by-step visual guidance.

Engage

Connect information to useful next steps, services and resources.

Listen

Invite simple feedback and understand how people interact with your content.

Accessible through QR codes and short links on posters, manuals, service points and other programme materials. No app installation required.

Measure engagement. Improve communication.

Understand how people access and interact with your information. WOM.fm provides practical usage analytics to help programme teams monitor engagement and improve communication over time.

  • Track visits, audio plays, listening activity and interactions.
  • Compare engagement across content and distribution points where separately configured.
  • Use reporting to inform programme decisions and improvements.

Usage analytics provide evidence of engagement. Programme outcomes such as comprehension and behaviour change can be assessed through complementary field evaluation.

Analytics KPI Dashboard

How we work with your programme

Whether you're planning a new project or improving an existing one, Audiopedia Foundation helps you integrate WOM.fm into your communication activities.

Identify the opportunity

Together, we identify your audience, communication needs, available content and suitable distribution channels.

Configure and deploy

We prepare the audio experience, adapt it to your programme's branding and languages, and connect it to your materials and service points.

Measure and improve

Monitor engagement, gather feedback and refine your communication. The same infrastructure can support additional activities as your programme evolves.

Planning a new project? WOM.fm can also be included as a defined communication component in your next funding proposal.

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Built on a decade of field experience

WOM.fm was developed by Audiopedia Foundation, drawing on more than ten years of experience making essential information accessible to underserved communities.

From multilingual health education to community engagement and practical field guidance, our work has shown that technology must adapt to people's languages, literacy levels and everyday realities.

WOM.fm brings this experience into a flexible communication platform that NGOs, development agencies and public institutions can integrate into their programmes.

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Selected Audiopedia Foundation partners and collaborations

Insights from the field

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Have a programme where information needs to be heard at the point of use?

Tell us the audience, the material or service point, and what people need to understand or do. We can discuss a bounded first deployment and responsibilities on both sides.

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