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The interaction layer for the physical world

Guide, engage, and listen through low-bandwidth mobile experiences triggered from posters, packaging, public surfaces, WhatsApp, and social media.

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WOM.fm Visual Audio providing guidance for a solar system

Purpose

Three ways WOM.fm creates interaction

Guide

Deliver practical, audio-first guidance where reading, bandwidth, or attention are limited.

Engage

Drive a simple next step - visit, call, learn more, redeem, or share.

Listen

Capture lightweight in-the-moment response through Ambient Feedback.

Format

Three flexible WOM.fm formats

Audio + CTA

Short audio with one clear next step.

Ambient Feedback

Lightweight sentiment capture and response.

Visual Audio

Audio plus step-by-step images for procedures, onboarding, safety, and support.

Trigger

Three simple triggers

QR / surface

Posters, packaging, manuals, kiosks, OOH, product touchpoints.

WhatsApp

Shared by staff, peers, field teams, partners.

Social media

Campaign posts and ads driving directly into a lightweight mobile experience.

Why WOM.fm works in the real world

Built for low bandwidth, real-world completion, and measurable interaction.

Data-light delivery

Loads fast on slow connections, with no app downloads and minimal data use.

Flexible interaction

From audio guidance to Ambient Feedback and Visual Audio, WOM.fm adapts to different communication goals.

Simple analytics

Track scans, listens, responses, shares, and CTA clicks - without collecting personal data.

Use Cases

Practical scenarios for guiding, engaging, and listening through low-bandwidth mobile interaction.

Solar and PAYGO after-sales

Visual Audio for onboarding, maintenance, and troubleshooting - attached to devices, packaging, or agent touchpoints.

Telco digital financial literacy

Consumer education and protection delivered from SIM packs, retail signage, and agent networks.

Agribusiness stewardship

On-pack or on-poster guidance for PPE, safe use, storage, and disposal - in local languages, with measurable engagement.

Out-of-home activations

Add an audio or Ambient Feedback layer to OOH and DOOH campaigns, with engagement beyond impressions.

Public health education

Turn posters and public materials into lightweight listening and guidance points.

Government service guidance

Use public surfaces to inform, guide, and invite simple response around citizen services, preparedness, or extension.

Discuss your use case with us.

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Simple analytics for guidance, engagement, and response

See what people scanned, listened to, responded to, shared, and acted on - without collecting personal data.

  • Track activity by QR code, campaign, location, partner, or touchpoint
  • Measure listens, completions, shares, CTA clicks, and Ambient Feedback responses
  • Get concise weekly reports by default, with live dashboards when needed
  • Privacy-first by design: no logins, no user profiles, no personal data required
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Analytics_KPI-Dashboard
WOM_fm_Guide

Featured guide: Manuals made for the last mile

A practical guide to low-bandwidth delivery, QR deployment, and reporting.

  • 10-second diagnostic: will your manual complete in the field?
  • Pilot blueprint: validate in 2–4 weeks
  • Reporting: what to measure and how to report it
Get the guide

How it works

From physical touchpoint to measurable interaction in three steps.

Create the experience

Set up an Audio + CTA, Ambient Feedback, or Visual Audio module - with QR code and short link.

Deploy on the touchpoint

Place it on packaging, posters, kiosks, manuals, OOH, or digital channels like WhatsApp and social media.

Measure and report

Track scans, listens, responses, sharing, and CTA activity - with weekly reports or live dashboards.

Managed service available: scripting, localization, and module creation.

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A decade in the last mile

WOM.fm is built from 10+ years of field experience at Audiopedia Foundation. We’ve learned what completes on slow connections, across languages, and through real-world touchpoints - and turned those lessons into a low-bandwidth interaction layer for guidance, engagement, and response.

Field-tested with leading organizations

Recent blog posts

Explore more insights

Built for last-mile delivery

15M+
Engagements delivered
80+
Languages served
130+
Countries with deployments
10+
Years of field learning

Ready to guide, engage, or listen through physical touchpoints?

Start with a lightweight pilot and scale through partners, campaigns, and distribution networks.

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